Privacy Policy
The El Royale — Effective Date: August 1, 2026
Introduction
This Privacy Policy explains how El Royale Apartments, managed by El Royale Apartments, LLC, ("we," "us," or "our"), collects, uses, discloses, and protects information you provide through www.elroyaleapartments.com (the "Site"). This Policy applies only to information collected through the Site and does not apply to information we may collect offline, such as through a rental application, lease, or in-person or telephone communications.
By using the Site, you agree to the collection and use of information as described in this Privacy Policy. If you do not agree with this Policy, please do not use the Site.
Information We Collect
The Site does not automatically collect personal information about you beyond standard technical data described in the "Cookies and Tracking Technologies" section below. We collect personal information only when you voluntarily provide it to us, such as when you submit an inquiry, request a tour, or contact us. This may include:
- Name
- Email address
- Phone number
- Desired move-in date and unit or floor plan preferences
- Appointment or tour availability
- Any other information you choose to include in a message to us
If you submit a rental application, additional information (such as financial, employment, and background/screening information) may be collected through separate application and screening processes, which are governed by the disclosures provided as part of that process, not by this Site Privacy Policy.
How We Use Your Information
We use the information you provide to:
- Respond to your inquiries and schedule tours or appointments
- Communicate with you about availability, leasing, and related services
- Maintain records of prospective and current resident communications
- Improve the Site and our leasing and property management operations
- Comply with legal obligations and enforce our rights
Categories of Third Parties With Whom We May Share Information
We do not sell your personal information. We may share the categories of information described above with the following categories of third parties, as reasonably necessary to operate the Site and our leasing business:
- Property management and leasing software, CRM, and email/communications platforms we use to manage inquiries
- Website hosting, analytics, and IT service providers who support the Site's operation
- Tenant screening and background/credit check providers, if you submit a rental application
- Affiliated entities and property management staff involved in leasing at this property
- Professional advisors (e.g., attorneys, accountants) where necessary
- Government agencies, law enforcement, or other parties where required by law, subpoena, or court order, or to protect our legal rights
We do not share your information with unrelated third parties for their own independent marketing purposes without your consent.
Cookies and Tracking Technologies
The Site may use cookies, web beacons, and similar technologies operated by us or our service providers (such as website analytics providers) to understand how visitors use the Site, measure Site performance, and improve content and navigation. You can control cookies through your browser settings; disabling cookies may affect some Site functionality.
Do Not Track and Global Privacy Control Signals
Some browsers offer a "Do Not Track" (DNT) setting, and some browsers or extensions send a Global Privacy Control (GPC) signal. The Site currently does not respond to DNT signals.
Your Choices and Rights
You may request to review, correct, or request deletion of the personal information you have submitted through the Site by contacting us using the information in the "Contact Us" section below. We will respond to verifiable requests within a reasonable time and consistent with applicable law. Depending on where you reside and the size and activities of our business, you may have additional rights under California or other state privacy laws (such as the right to know, delete, or opt out of certain sharing of personal information). Those additional rights, if applicable, are described in a supplemental notice available upon request.
Data Security
We use commercially reasonable measures designed to protect the information you provide from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Children's Privacy
The Site is not directed to individuals under the age of 18, and we do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us with personal information, please contact us so we can delete it.
Fair Housing
We are committed to compliance with the federal Fair Housing Act, California state fair housing laws, and applicable local fair housing ordinances, which prohibit discrimination in the sale, lease, or rental of housing based on race, color, religion, sex, disability, familial status, national origin, and other protected categories.
Changes to This Policy
We may update this Privacy Policy from time to time. The "Effective Date" at the top of this Policy indicates when it was last revised. Material changes will be posted on this page. Your continued use of the Site after changes are posted constitutes acceptance of the updated Policy.
Contact Us
If you have questions about this Privacy Policy or wish to exercise any of the rights described above, please contact us:
El Royale
450 N. Rossmore Ave., Suite 109, Los Angeles, CA 90004
[email protected]
(323) 500-3809